The shoe often pinches, literally, because of poor design. The poor fit of shoes sent three engineers – Shabari Raje, Anand Ganesan and Mukul Kelkar – on a sole-searching mission around the world.

They found no promising solution and launched findmeashoe.com, a service with a focus on the online retail footwear market, estimated at ₹7,200 crore in 2015.