While there are established international standards for footwear sizing systems ( US, EU, Mondopont etc) Many brands publish their own “label size” in order to provide a better idea of the fitting or even change the gradation between sizes. Even the international size charts are benchmarked against the ideal foot length for a particular size.  While this is done with the best intentions, we understand that it is confusing to shoppers- who rarely know their foot length or width accurately.

There are several DIY measurement procedures recommended on almost every retailer, brand, and general information site, such as:

https://www.wikihow.com/Find-Your-Shoe-Size

or

https://www.healthyfeetstore.com/shoe-fitting-guide.html

While such methods provide a baseline guideline – the process is laborious and error-prone : (

However, if you are doing this, here is a list of common mistakes that are likely to happen, and please be mindful of the process.

 

1. Standing position: Unless the measurement is taken in a weight-bearing position, i.e standing the exercise is futile.  The optimum way is to stand with your feet slightly apart with equal weight on both legs.  You will need someone else to draw the outlines for you.

2.Paper crumpling & Toe cringing: Make sure you use clean & non-creased paper for this process. The paper is crumpled even slightly under your foot- the deviation will be substantial. Also, stand with your toes spread out comfortably.  

3. Foot Angle: Keep your foot a straight as possible. If your foot doesn’t fit on one paper, tape two sheets together and then do the process.

4. The angle of the pencil & line thickness: Using either a blunt pencil or not holding it straight will cause the line to inaccurate leading to inaccuracy in measurement. For best results, use a sharp pencil and hold it perpendicular to the ground. Bending either inwards or outwards will cause the line deviation.

5. Measuring the lines: Ensure your select the longest toe and the endpoint for the length & for the width, measure at the ballpoints even if your toe box is wider. As shoe width is only calibrated based on this ballpoint width.

6. Measuring directly in mm: Measuring in inches and converting to mm will loose some accuracy due to the fraction rounding. Find a ruler which is calibrated in mm to start with.

 Overall Error: Given the combination of factors that matter while taking these pictures to keep in mind this method only provides a ballpark reading and you will still need to order couple of sizes or actually try out the shoe.

Time to Disrupt is now!

Until recently there have been no alternatives to this process. While several companies have attempted this – Most people ask you to download an app and do fairly complicated photos. Based on our research of the last 4 years and over 50,000 data points collected we are proud to present a browser-based solution that requires one simple photo.

All you need to do is open this link on your mobile browser and click on the photo: