While the size chart has been around for ages and has provided a good representation of the ideal foot based on foot length to fit inside a shoe -it has several limitations by definition.

All size charts work on the assumption that size is only based on length of foot, for example -size 9 would house an ideal foot with length 272 mm. The shoe labeled as size 9 would  fit a person having a foot from  a length of +/- 4 mm above or below the ideal measurement.  However – this  can change based on several factors – flexibility of the material, width of the shoe, difference in manufacturing, differences in base gradation etc.

Also, very few customers know their foot measurement accurately- so most people pick based on historic purchase data ( E.g: I generally buy size 9, so that should work) and hope it holds. In almost 40 % of the cases this results in a return, especially if you are buying a particular style and brand for the first time. 

How does our system work?

Also studying returns is challenging for any retailer as the reported reason may not be the real reason for the product return. But based on several pilots we have understood a good portion of the sizing issues can be attributed to the size labeling not being accurate.

That’s where Find Me A shoe’s size normalization service can play a key role. We scan the internal cavity of a few samples for each brand and determine their true size. Our scanning also takes into consideration various factors such as material, construction, usage, toe-box shape etc. Our scanning process can be done in several ways to achieve a optimal balance between accuracy and scalability. Based on this we assign a True size which is benchmarked to an established size standard.

What is the output of our  Service?

Our recommendation can be implemented in any style a retailer chooses. We provide the True Size Api which provides information about the length and width. Sample implementations are shown below:

Return reduction track record

Our  Size certification has the potential to bring down your returns by at least 80 % if used effectively . We can do this without affecting the user flow or collecting any additional information from the user.  

In the past our system has studied and applied True size certification for 5000+ styles, 60 brands. Around 35% of them are found to have sizing issues (more than 1/2 size deviation)

These size deviations caused anywhere between 20-60% returns

Our True size prediction could correlate to 80% of customer return feedback. Returns have reduced from 5% to 35% across brands & styles

Competitors

While other services offer similar recommendation services- they don’t actually measure the inside of the shoes – they are based on cluster data from past purchases which have the inherent shortcomings of a size scale. These systems cannot bring returns down beyond 3 % . We can help you  save substantially on returns and increase your top line as well.  

Help your customers make a better choice. Do gives us shout out at anand@findmeashoe.com

 

Ever felt that some shoes just feel better than others although they are marked the same size and width ?  60% of your discomfort could be coming from the fact that your toes are not suited to the inner shape of the particular shoe.

While there is lot emphasis on selecting the right length and width for a shoe, but your toes play a key role in this process.

A huge part of  footwear comfort is defined by how your toes feel in the space given to them. There are two factors which contribute on this – shape on your toes and shape on the shoe in the toe-box area.

Both have several variations and it is critical to ensure the shape & volume matches and not just the dimensions.

Let’s start with the foot:

Shape of the toes can vary greatly from one individual to another. For some people the differences are quite obvious or others it’s much subtle. Toe box  shape has a huge impact on even the width selection of your footwear .

Toe box shape is determined by three factors

1) Shape alignment of the five toes.

 

2) Spread of the toes inward or outward.

3) Toe height

In some combinations such having a square toe box with outward toes – the width on the foot is decided by this region and  is often the deciding dimension for selecting a shoe. Using the traditional foot width – typically measured at the ball points would not provide a good fit.

While selecting shoe – apart from length and width next time do consider a toe box fit also!

In order to determine your toe foot shape and complete dimensions from one photo, please open this link on your mobile browser: www.shoesize.online.

Our app will tell you shape and help you understand shoe fitting better.

If you need recommendations about a specific brand or need any more clarifications- do drop us a comment.