Virtual Fitting Is Already Creating a Competitive Advantage
The shoe-shopping experience using standard shoe scale systems has not changed in 150 years! In the 20th century, Retail industry went through modernization of supply chain but the consumer facing side of retail did not evolve in shopping efficiency or experience. In the last 10 years, internet, mobile and artificial intelligence technologies are making a huge shift in how consumers shop. One of the key technologies that is enabling apparel and footwear retail industry to join "shop from anywhere" revolution is Virtual Fitting Services offered by select few players in the Industry.
Today’s buyers are tech-savvy, quality-driven, and demand high levels of convenience and customer satisfaction. Despite this enormous growth, nearly 30% of online footwear sales are returned—with fit and comfort being the primary reason. Findmeashoe solves this problem with its unique, mobile app-driven technology that meets the needs of today’s buyers. In this space, We share with you some of the interesting industry perspectives and our case studies related to fit.